The Hidden Story of Jack Daniels Selling 5.4 Bottles Per Second

The Mystery of Old No.7

First, let's find out what Jack Daniels' 'Old No.7' means, which many people are curious about. There are several interesting theories about this. Some people say that when Jack Daniel first made whiskey, the whiskey he put in the seventh barrel was the most delicious, so he attached the number 7. Another theory is that when developing recipes, he numbered them, and the 7th test product was the best, so it was adopted as the official recipe.

There's an even more interesting claim. There's a theory that Jack Daniel, who was a playboy, playfully wrote it to brag that he had 7 lovers, which is a somewhat ridiculous story. But the truth of this century-old mystery has finally been revealed.

Premium Lineup from 100 Years Ago

But there's an even more surprising fact. 120 years ago, that is, from the late 19th century to the early 20th century, Jack Daniels 21-year aged product actually existed. Even at that time, Jack Daniels was operating a premium lineup. However, due to various circumstances, the production of aged products was discontinued, and there was a gap of over 100 years.

The Meaning of Bottled in Bond

Now let's learn about 'Bottled in Bond', which has been a hot topic recently. Bottled in Bond is a special certification system under the U.S. federal law enacted in 1897. To receive this certification, you must meet several strict conditions.

Only when all these conditions are met can you attach the 'Bottled in Bond' label.

The Master Distiller's Challenge

Chris Fletcher, the current 8th master distiller of Jack Daniels, is continuing this tradition while taking on new challenges. The master distiller is responsible for the most important role in ensuring the quality and consistency of whiskey. Chris is presenting innovative products while maintaining Jack Daniels' long tradition.

New Product Lineup

One of the results is the newly released 'Jack Daniels Bonded'. This product is a 50-proof high-proof whiskey that meets all the Bottled in Bond conditions mentioned earlier. Compared to the existing Old No.7, it boasts much stronger and more complex flavors. With government-certified quality assurance, it's making a big appeal to whiskey enthusiasts.

Another new product worth noting is 'Jack Daniels Bonded Rye'. This is a bonded product in the rye whiskey version, characterized by the spicy taste unique to rye. It shows a completely different flavor profile from existing Tennessee whiskey, offering a new experience.

Return After 100 Years: Jack Daniels 10 Year

But the most talked about product is the 'Jack Daniels 10 Year'. This is a truly 10-year aged product released after 100 years, boasting deep and complex flavors due to long-term aging. Oak, vanilla, and caramel notes harmonize perfectly, and it can be said to be a product that heralds the beginning of the premium lineup.

Jack Daniels 10 Year is a special product that contains 100 years of history. The deep flavors from long-term aging provide an experience that is on a different level from existing products.

Future Plans and Strategy

Jack Daniels doesn't stop here. Looking at future product launch plans, the 12-year aged product has already been released, and a 14-year aged product is also planned. The 14-year product is particularly meaningful as it's truly a 14-year product shown after 100 years. This expansion of the aged lineup appears to be a strategy targeting the growing premium whiskey market.

The Tradition of Lincoln County Processing

Looking back at Jack Daniels' history, we can discover even more interesting facts. Founded in 1866, this brand was born based on the sugar maple charcoal filtering technique passed down by Nathan Green, a former slave. This unique manufacturing method, 'Lincoln County Processing', is the key element that distinguishes Tennessee whiskey from bourbon whiskey.

This traditional manufacturing method continues to this day, creating Jack Daniels' unique taste.

Harmony of Tradition and Innovation

Ultimately, Jack Daniels' revival of aged products after 100 years is not simply a marketing strategy. This is the result of a modern reinterpretation of the brand's deep-rooted history and tradition. It can be said to be the product of efforts to maintain Jack Daniels' unique identity while responding to changing consumer tastes and the growing premium market.

This harmony of innovation and tradition provides whiskey enthusiasts with new choices while delivering an important message showing the depth and diversity of the Jack Daniels brand. It's worth looking forward to what new challenges and innovations Jack Daniels will present in the future.